About GND

Good Night, Day is a Canadian knitwear label, independently run by Tara-Lynn Morrison, the brand's sole founder, designer and knitter. The Good Night, Day aesthetic emphasizes sustainability, minimalist design, and is entirely hand-knit in limited run, exclusive batches, using fairly traded natural wools from South America.


GND's Commitment/Mission Statement

Tara-Lynn is involved in every step of the highly personal, hands-on process, rooted in traditional handicraft and quality, one of a kind pieces, and sustainability. The approach is consciously political, and a positive contribution to the slow fashion movement, with a modern, minimalist nod to Scandinavian and Japanese design.

photo of tara-lynn c/o Arden Wray


Why GND uses South American wool?

Good Night, Day is committed to sourcing fair trade wool from generations of shepherds and artisans in the rural highlands and communities of Peru, Uruguay and a women's collective in Argentina. The high-quality eco-wool is produced with superior natural fibres - mainly alpaca and merino blends – and is all hand spun, hand dyed and contributes to preserving an ongoing heritage, history and culture.


Why seamless knitting patterns?

Tara-Lynn designed these easy to follow seamless knitting patterns as an innovative, modern and thoughtful approach to knitting, without all the hang-ups of some traditional patterns – pieces that do not involve time consuming finishing and tedious seaming. Instead, the Good Night, Day patterns in our booklets are all cleverly designed to simply knit in one seamless piece, or in sections that can be easily pieced together, using a range of straightforward knitting techniques and tools. Tara-Lynn self-published the booklets locally, prioritizing their accessibility, and a love of the printed word.